About
Experience and knowledge
I’ve worked across the bike fit industry, supporting fitters and bike fit brands worldwide.
Expertise and impact in the bike fitting industry
I’ve worked extensively in bike fitting for almost two decades, from hands-on fitting to consulting and education. As Head of Biomechanics at Cyclologic, I rewrote their educational content, trained fitters worldwide, and played a key role in a merger that formed one of the leading motion capture companies in the industry. My work has extended to consulting with brands on product development, from handlebars to aero testing equipment. Beyond that, I founded the International Bike Fitting Institute to elevate standards within the industry, encouraging fitters to develop through structured certification. Throughout my career, I’ve had the privilege of working with elite athletes, including top UK triathletes and Paralympic medalists, helping them refine their positions for performance and aerodynamics, even contributing to US Triathlon’s wind tunnel testing ahead of the Tokyo Games.
A philosophy of science and knowledge sharing
My approach to bike fitting is rooted in science and logic. I believe that the industry has often relied too much on “secret sauce” rather than sound biomechanical principles. My mentoring and consulting services focus on breaking down these barriers, making knowledge more accessible, and helping fitters develop a critical, scientific mindset. I emphasize an understanding of forces—how they act on the rider, how the rider produces force, and how these interactions influence fit and performance. Throughout my career, I’ve sought to refine my expertise, not just for my own benefit but to contribute to the greater community. Now, through mentoring and consulting, I aim to pass on this knowledge, helping others reach their potential in the same way I continually strive to improve myself.
A journey driven by passion and learning
My career in bike fitting was born from a desire to work in a field I was truly passionate about. Initially studying degrees in Economics and International Political Economy, which gave me a sound understanding of business, I realized that cycling was where my heart laid. I retrained in Sport Science, earning an MRes and spending six years on a part-time PhD, which is pending final write-up. My love for learning has shaped my approach to bike fitting, blending biomechanics with critical reasoning and scientific rigor. For me, the pursuit of knowledge is not just about personal growth but about applying it to help others optimize their performance, comfort, and efficiency on the bike.